FIFA on Wednesday revealed the official emblem for the 2026 World Cup, kicking off the multi-year marketing campaign towards the following iteration of the worldwide soccer match, which can happen in the USA, Mexico and Canada.
FIFA president Gianni Infantino introduced the brand new emblem alongside two-time World Cup winner Ronaldo Nazário on the Griffith Observatory in Los Angeles, revealing a picture of the real-life FIFA World Cup trophy juxtaposed on high of the quantity “26.”
#WeAre26 pic.twitter.com/H1SyqypUYY
— FIFA World Cup (@FIFAWorldCup) May 18, 2023
In tandem with the emblem’s official reveal, Infantino ushered within the official “WE ARE 26” marketing campaign, which seems to be to encourage “individuals, locations and communities” to get excited in regards to the forthcoming match. “WE ARE 26 is a rallying cry,” Infantino mentioned in an announcement. “It’s a second when three nations and a whole continent collectively say: ‘We’re united as one to welcome the world and ship the largest, finest and most inclusive FIFA World Cup ever.’”
“The match will allow every host nation and taking part crew to jot down their very own web page within the historical past books of FIFA World Cups, and this distinctive model is a significant step on that highway to 2026,” he added.
Per Infantino, every of the 16 host cities will obtain their very own distinctive logos, with particular colours and extra iconography to suggest the distinctive attributes of every place.
“Whereas we have fun right here in LA collectively tonight, a whole continent celebrates that the entire world will unite in North America for the best present on Earth in simply three years’ time,” mentioned Infantino.
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